Charles A. LAWRY

Professeur Permanent

Marketing

Bio

I am an Associate Professor of Marketing at emlyon business school in Lyon. My research and teaching center on digital transformation in fashion and luxury markets. These interests stem from my industry experience revitalizing heritage brands as a digital strategist and copywriter at global advertising agencies, as well as my graduate training in social sciences. I draw on these real-world experiences and multimethodological training to investigate these phenomena and teach industry-relevant courses.

2013: Ph.D. in Retailing & Consumer Sciences, University of Arizona

2007: M.A. in Ethnomusicology, Columbia University

2025 - now: Associate Professor of Marketing, emlyon business school, Lyon, France

2023 - 2025: Visiting Faculty, Futures Impact Lab, Hult International Business School, Cambridge
2021 - 2025: Clinical Professor and College Head, Minerva University, San Francisco
2020 - 2023: Assistant Professor, Division of Consumer Science, Purdue University, West Lafayette
2018 - 2020: Assistant Professor, Digital Strategy, University of Connecticut, Storrs
2014 - 2018: Assistant Professor, Lubin School of Business, Pace University, New York